Brett Sadler

Archive for the tag “disruptor”

Here’s to the Digital Disruptors

If I called you a digital disruptor, what would be your reaction?

A digital disruptor creates changes in tried and tested industries by effectively forcing them to re-invent themselves. High profile examples would be Uber and AirBnB to name two and arguably the taxi and hotel industries will never be the same again as a result.

My reason for mentioning digital disruptors is due to a very current example that has the ability to disrupt the world – the £3 smartphone that is being produced in India by Ringing Bells.

Freedom 251

Freedom 251 – described as ‘iPhone like’

If you have kept up to speed with this since it’s announcement, the global response has been a mixture of awe and ridicule, with industry experts stating it just isn’t possible to produce a working smartphone for such a small amount of money, with others pointing out that the smartphones ‘vital stastics’ are a pleasant surprise.

photo 2

The UbiSlate tablet

I’ve blogged some time ago about the £30 tablet from UbiSlate, also from India, which works pretty well for the cost and is in the same vain. I’d go as far to say the £3 smartphone is another ‘game changer’. But before you go googling it, the smartphone is only available in India currently (boo hoo).

The story goes that the more established the industry, the more ripe it is for disruption and unsurprisingly there are lots of people pertaining to be disruptors, either self declared or otherwise.

From a #ukhousing point of view, it would seem to be a ripe industry for a bit of disruption. I recently attended the Chartered Institute of Housing conference in Manchester and whilst I really enjoyed attending, I did come away questioning how much had truly been really new and innovative thinking?

So the question for me is, are you a #ukhousing disruptor? Do you think differently and question the norm? Are the worlds of tech and digital a harmful distraction to the industry, or the path towards the new future? Or to take it a step further, is your organisation a #ukhousing disruptor? Or even your CEO? Who will be the #ukhousing equivalent of Uber or AirBnB?

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