As anyone who follows my blog knows, I have a real interest in digital services for #ukhousing and beyond. It is with this in my mind that as an organisation we signed up to the Housemark Digital Futures Club #HMdigitalfutures.
I have already blogged previously about the brilliant Housemark Digital Futures event visit to Google in late 2015, so I was really interested to see what a more ‘normal’ club meeting would look like in a hotel in London.
So here are a few of my thoughts from the day:
Torus and their digital transformation journey
For me, the best sessions of the day was hearing from Nasrin Fazal from Torus on the digital and business transformation journey they have been on.
From an interested onlookers viewpoint, the Torus blueprint would be an excellent starting point for any organisation’s who are either thinking of or just starting their digital journey. I for one would have loved menu of suggested options to choose from when we started on our digital journey and you could do a lot worse than start with the Torus journey as your starting point.
I also really liked the level of metrics they were using to identify progress on channel shifting and new digital user.
One theme that I felt came out of the day was that every organisation is grappling with moving more tenants from traditional methods of communication like telephone and face-to-face, to more digital transactions.
Obviously organisations need to be clear what their ultimate goal is for channel shifting (like Torus stating that they are aiming for 80% of transactions to be online by 2020), as this ultimately helps to drive forwards the changes necessary to make this goal a reality. But it was also painfully obvious again that more debate in #ukhousing is needed around this in terms of sharing the learning points and pitfalls from organisations that are already well into their channel shifting journey.
There is also of course the question of whether using the term channel shifting is the right term to use in the first place?
How to keep the conversation going…
One of the challenges of running a more traditional club is keeping the conversations going after attending the club event day. In this sense, the Digital Futures club suffers the same fate as many others. Yes, there is a hashtag to use on Twitter, but in the past it has had very little use beyond leading up to and on the day of the event.
There was some debate during the club meeting about the best channel to use for this; the Housemark forum, Yammer, Slack? As was raised during the day, arguably it’s not choosing the right channel that will keep the conversation going, but just having some buy-in from all the members and the desire to share, debate and collaborate on the digital agenda more often than during the three events over 12 months.
Every organisation is different
One maybe obvious learning point was the realisation of the vast differences where Housing organisations are on their digital journey.
At NWH we have been on our digital journey now for over three years and although we have by no means cracked the digital code needed for a successful future, we have definitely made some real progress. Other organisations were right at the start of their digital journey.
With over 50 organisation now part of the Housemark Digital Futures club, it’s inevitable that there will be some differences between the level of digital progress and awareness in organisation, but of course it could be argued that catering for (and pleasing) such a wide range of organisations at different stages of their digital transformation is near impossible during a club meeting. NB: Personally I have always said that as long as I can take away a few things from attending an event, it’s been worthwhile, so for me, the Housemark event ticked that box.
But with over 50 organisation’s having signed up, this does show the high level of interest in digital transformation within the sector. The only question is, will the #ukhousing sector be able to successful digitally transform (and quickly enough), or are we facing another few years of discussion rather than real challenge and progress?
Only time will tell.