I’ve been blogging now for nearly three years on a variety of Housing related subjects and with quite a good degree of success, gaining over 4000 views of my blog posts in 2014 alone.
I am a firm believer in the benefits of blogging for Housing folks – for one thing it helps to make sure that as a sector we are open to learning and sharing. Here are just a few more good reasons that spring to mind:
- Housing is often called a forgotten sector in the wider UK world – why not publish some of the great work we do in Housing via a blog – you’ll be amazed at what a positive response you can get;
- Housing has an amazing amount of sector variety – blogging is a great way to showcase this and the wide variety of job opportunities is still one of the main reasons I chose a career in Housing;
- There are still a relatively small number of Housing folks blogging – there is a good chance a decent blog will be picked up, retweeted and listed under 60 second news;
- It is still a relatively easy way to get your thoughts on the subject out to a wide ranging audience – yes there are the recognised sector industry media points, but never underestimate how widely a blog post will be distributed and read.
I also wrote a blog titled ‘the Bloggers Guide to Blogging’ last year, which you can read here, but on reflection I would also add two more top tips:
- Blogging is a skill to learn and nurture – although obviously the content is important, writing a blog is a skill that needs to be learnt and nurtured – if you think you’re first blog post will be a world beater, you might well be disappointed;
- Blog about something interesting – something that is either a current issue facing #ukhousing or on a subject that lots of housing people will find interesting an insightful.
I am always expressing the virtues of blogging to Housing people and I can truly say that I am now able to write a half decent blog in a short amount of time. This is a skill that I have learnt by reading other peoples blogs and experimenting with the content and titles. I’ve still got a long way to improve, but I am pleased with what I have learnt so far and the response I’ve had.
If I had to give one main learning point to anyone writing a blog for the first time, it is just to have a go at it. I can’t tell you the amount of times people have mentioned to me that they have read a blog post of mine and not only read it, but understood what I was trying to say! I may not have gained a 100 ‘likes’ on each blog post, but never underestimate that visitors to your blog will remember what you have said.
So, hopefully this blog post will have helped to sell the virtues of blogging to all you amazing people working in Housing. I would love to hear your thoughts on the subject, whether you are a regular blogger, a part time blogger or a ‘maybe I will one day blog’ blogger. Leave your thoughts below!!