Brett Sadler

A Single Digital Strategy?

digital_vortex

For my last blog post of 2016, I thought I would write about my experience to-date of developing a single Digital Strategy.

As anyone who has read my blogs before will know, we wrote a one-page Digital First Strategy some time ago.

DFStrategy

Our current Digital First Strategy

This was a challenge in two ways:

  1. Our strategies had always previously been several (or more) pages long;
  2. Would it make sense in just one page.

The reality is that the one-page strategy was quite successful. It has led on to our organisation developing future strategies with a ‘no more than 2 pages’ mindset. This is definitely progress.

But one question that always troubled me, was why we had a separate Digital First Strategy and Digital Inclusion Strategy? Actually, to me they were quite different strategies, not least because in both cases we were starting very much from scratch. But now that we have successful delivered the first phase of our Digital First project and we have a new Digital Officer in post, it seems the perfect time to merge the two in to one Strategy. This is serving as a useful time to review where we are up and work out where we want to go next.

One of the acid tests will be whether other staff and customers also understand the Strategy. This is something we will have to test in the new year. But so far, the ‘stop and reflect’ stage, and the ‘draft a new one-page strategy’ stage is working quite well.

Another, arguably more important acid test, will be whether the new Digital Strategy actually results in any positive changes on the digital front. For that, we will have to wait and see what 2017 brings!

 

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