What if Google did Housing?
Everybody has heard of Google, right? Whether you are a fan or not, I’m sure you will have used some of their products before, if not today. For example, how many times have you heard ‘just Google it’?
Bearing in mind that Google have their fingers in a lot of pies, from their main Google Search offer, to Android and then to Google(x) products like self-driving cars and Project Loon, it is interesting to think what would happen if Google did Housing.
At this point I have to point out that Google are already dipping their toe into the Housing world. Maybe not in the bricks and mortar side, but through Ancoris they have effectively entered the Housing market, offering their Google for Work package to help Housing organisations improve their working practices.
But, I do wonder what would happen if Google actually built Houses, or even ran a Housing Association? Google’s famous ‘Moonshots’ are where they have a company culture that encourages experimentation and the free flow of ideas – the bigger the better.
I know what you are thinking, that’s fine for Google, they are a multi-national company. Yes they are. They have 50,000 employees worldwide, have a reported 2million applicants per year for their jobs, with a 1/500 chance of getting a position. But one thing I really do like about Google is that they see a problem and they try to fix it, but they don’t just do this incrementally. They work on things that could change the world. It may not always work out, but I for one really like this mindset. Too much of Housing is set in the past, based on old working practices and concepts that have just not moved with the times.
Maybe this blog has turned into a plea to Google, or for someone like Google, to have a go at sorting out one of the UK’s (worlds) biggest problems – Housing. I for one wouldn’t bet against them.