Brett Sadler

A One-page Strategy…..Impossible! Or is it?

One thing I have come to realise that I do like a challenge. Not content enough with having to draft a Digital First Strategy for our organisation, I thought I’d make it even harder by trying to make it only one-page.

Just how hard can it be to make it only one-page? I decided to ask via Twitter:


After a few conversations with Rachel Honey-Jones (@RHoneyJones) and Boris Worrall (@BorisOrbitGroup), Executive Director of Futures at Orbit Housing Association, Boris’s response really caught my eye – how about writing a strategy in 140 characters (i.e. in one tweet)? Boris proceeded to send through a few real-life 140 character strategies:

Crisis Communication Strategy Boris_1

Digital Strategy


From my point of view this was brilliant! If it could be done in 140 characters, then one-page should be a piece of cake!

Of course, now that I’ve drafted the one-page strategy, I’m beginning to question my wisdom. The doubts have started to set in. Is this more novelty than useful? Can it actually be called a strategy in one page?

For sake of clarity, I’ve opted for the following headings so far (NB: it is a draft so is subject to change):

  • Background;
  • Business case;
  • Purpose;
  • Expected benefits;
  • Current position;
  • Future goals.

It really is a short strategy, but I’m interested in finding out what colleague’s think, so I’ll be sending it on to my Digital First Project Team (which includes staff and tenants), to see what they think. From past experience, I’ll get a very honest answer from them; they won’t sugar coat it just for me!

The biggest question of all is whether I will manage to keep the Strategy down to one-page, once it has been through staff discussion, Executive Team and Board. Watch this space to find out!

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One thought on “A One-page Strategy…..Impossible! Or is it?

  1. Pingback: 8 months in – is our Digital First Project a success (so far)? | Brett Sadler

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