The Digital First Wave
What would you offer digitally, if you had the choice? This is the question that faced our Digital First Project Team recently.
The aim was to come up with as many ideas as we could think of (however wacky they might sound), to help inform the draft Digital First Strategy. This might sound like an easy task, but to be honest, thinking about what is possible (without the boundary of ‘it will never work’) is actually harder than you think! That said, the Project Team did a grand job of coming up with suggestions.
In asking this question of the Project Team, I reflected just how ‘digital first’ I am as a person. I realise that if an organisation does not offer something digitally, I’m much more likely to look for one that does. For instance, if I can’t contact my car insurance company online, I’m not going to stay with them.
This leads me on to a recent report I read by Fujitsu titled ‘Digital Inside Out‘. In announcing the report, Fujitsu UK and Ireland chief executive Michael Keegan said: “We are speeding towards a digital-first Britain. From click and collect through to renewing our road tax online, the wealth of digital services available has driven great behavioural change in the UK.”
The report includes highlighting that on-line banking and on-line shopping are leading the charge towards digital first. If you think about how much banking has changed in the last several years, you realise that you no longer expect high street branches or even paper bank statements each month. This shows some of the thinking that we need to have in Housing in order to catch the Digital First wave.
So the big question is, will 2015 be the year that #ukhousing finally catches on to the digital first wave?