The Digital (and Social) Journey
As some of you will know, I have an interest in digital ‘techy’ things, but I can also clearly see the benefits to our wider customers and staff for being connected and part of the digital revolution. I’ve also seen first-hand the benefits of using social media and I’ve spent a lot of time learning about how organisations communicate both internally and externally.
By way of sharing my learning, I thought I’d put some thoughts down:
Digital Inclusion: In a recent post I bemoaned the difficulty in tackling digital inclusion. The pace of technological change makes writing a digital inclusion strategy (and actually achieving something) almost impossible. To tackle this, I decided to submit the ‘draft’ DI strategy to our Senior Management Team for some discussion, so that I could at least show some progress. It’s now been approved so I’m moving on to the heady heights of thinking about implementation.
Digital First: As an organisation we’ve also made a recent pledge to move towards being a Digital First organisation. To coincide with the DI Strategy going to our Senior Management Team for discussion, I submitted a Project Initiation Document for our Digital First Project, which was subsequently approved. We’ve now moved on to holding our first Project Team meeting. We’ve got a long way to go in this, but the project is moving from strength to strength.
Social Media: Another area that I’ve been keen to push for some time now is our use of social media. It’s not just that I’ve seen the benefit of using it for work, but I can again see the benefits of staff and our customers using it. But opening the social media gates for staff will not be without its challenges. Some see social media as good fun with little or no place during work, whilst others just don’t like the idea of opening up access for staff to tweet about their lunch (for the record, if put in place correctly, it’s unlikely this would happen).
Communications: Another area I’ve been pushing is for us to improve our communications, both internal and external and we’ve recently appointed our very first Communications and Marketing Manager. This is a massive step forwards for our organisation and although the list of things to do for our new postholder is every increasing, I’m really excited about the difference this will make.
So overall I’d say things are moving in the right direction. All of the above areas have a massive amount of overlap, so progress in all four means real progress for the organisation.
One of the interesting things I’ve found is that an awful lot of people have at least some interest in one of the areas, and some in all of them, and are more than happy to be involved in discussions and work to move these forwards. It goes back to needing to give everyone the chance to be involved in the change process, from the ones who are on board to the ones who aren’t. It’s a much stronger message to change someone’s thinking who was previously a sceptic than someone you could always rely on to get on board.
As with a lot of things I seem to get involved in nowadays, I’m under no illusion that these will be easy areas to improve and move forwards on. But I’m a glass half full kind of guy, so I’ll finish with a favourite quote: ‘progress is progress’………………