Brett Sadler

Where next for Google+??

ImageIf you’ve read the tech news in the last few days you’ll have seen that Google+ is now under threat, with commentators ranging in opinion from ‘it sounds the death knoll for Google+’ to ‘time will tell’.

It’s all down to one man announcing that he is leaving Google – Vic Gundotra – the reported driving force behind Google+.

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Vic Gundotra

As the Guardian article puts it, the fate of Google’s ‘Facebook killer’ is now unknown. It goes on to say that ‘despite building 300 million monthly active users by October 2013, Google+ is still dwarfed by Facebook’s userbase of 1.28 billion monthly active users. But the key quote in the article is from Larry Page, Google, Chief Executive – ‘we’ll continue working hard to build great new experiences for the ever increasing number of Google+ fans’.

I still think Google+ is a great social media network. I went on to Google+ to see for myself what it was about, but before I knew it I was hooked. It’s just very useable and marries a lot of the good points from Twitter with Facebook and others. The other thing is that it’s obvious there is a large community on Google+. When I’ve posted queries about Google+ on a few of the more established communities, I’ve had replies back within minutes and this is one of the things I want from a social media network – to know that there are conversations to be had with people of interest from around the world. To say I’ve learn’t some new things whilst using Google+ would be an understatement.

I guess time will tell with what happens to Google+ in the future. As Google have already embedded Google+ and Gmail into so much of what they offer, I’d be very surprised if they just pulled the plug. It might well be that they just stop developing Google+ further. Recently there have been some minor (but important) tweeks to Google+ in the Communities sections, reflecting a lot of user queries and requests. I was hearted to see some of these introduced.

I for one hope that Google+ continues, not least because I’ve invested some time and energy into creating a ‘G+ Housing Community’ for fellow #ukhousing professionals to converse and exchange ideas on using Google+ in the world of Housing. Although it’s been a slow burner, it has been starting to gain some momentum. For the time being at least I’m going to continue investing in using Google+.

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G+ Housing Community

My final thought is that I’ll be watching Google+ closely over the coming months to see whether the platform continues to invest and develop further, or whether indeed the plug will be pulled on Google+. If it was pulled, what a mighty big (and arguably success) experiment Google will be closing.

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3 thoughts on “Where next for Google+??

  1. I’d be massively surprised if Google pulled the plug now, given the momentum that’s building. That and the fact that it’s engineered so that companies who use the thing get their content indexed instantly on the search engine. As people get more disenchanted with facebook I think you’ll find more and more will move over to G+ Maybe someone new to head up G+ will help to shake it up some more.

    • I agree Rob. It’s amazing how many articles are suggesting that they might, although there are a few Google execs who seem to be suggesting that resources are being diverted elsewhere away from G+. Saying that, I still think G+ will continue to grow in popularity no matter what – its just much more user friendly platform than most.

  2. Pingback: Relaunching the Google+ Housing Community | Brett Sadler

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