Brett Sadler

How (not) to increase your Klout score

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It might just be me, but trying to increase my Klout score has proved to be a tough and ultimately frustrating task.

 

I’ve been on Klout for a while now, having posted previously with Klout – the Social Media Enigma?, but with @PaulBromford recently posting on Twitter the ‘Klout top 50 power players’, I had to have a go at increasing my score.

 

So, what have I done to try and increase my Klout score? On Twitter I’ve increased my level of tweeting, I’ve interacted more and I’ve generally been much more involved. On LinkedIn I posted onto a group to see what reaction I’d get and on Google+ I posted a few links and increased my groups.

 

The results? After all of that work (and I do mean quite a lot of work!) I managed to increase my score by 1, to 45. When I look back at the amount of work it took, it was pretty relentless and I really don’t think it was worth the effort. Mind you, some of my findings might be quite interesting to some of you.

 

I found that there aren’t many people on Google+ as yet, meaning that any message I had just didn’t get very far. I did manage to get a G+1 from someone (which goes towards my Klout score), but that’s about it. Google+ is often hailed as the next big social media platform, but at present, hardly anyone is on it. It’s like how I found LinkedIn when I joined 10 years ago – hardly anyone I knew was on there at that point.

 

On Twitter, I increased my number of followers and managed to get some really interesting conversations going. My Klout interaction list has certainly never looked busier.

 

On LinkedIn, despite my post being liked by 5 people, these don’t seem to have transferred on to my Klout score. I can only assume that group conversations don’t count.

 

So, overall, what have I learnt? To have a clear focus on what I’m aiming to get and to work on specific, chosen platforms, rather than ‘thinly spreading the jam over many’. I still check my Klout score regularly (I’ve now put a Klout add-on to my Google Chrome so when I’m on Twitter it shows everyone’s Klout score as well – as below screen grab shows):

 

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I have to agree that Klout does seem a little sensitive at times. If I have some time off, my Klout score always reduces and sometimes, despite seeming to have loads of interactions, my Klout score goes down, which is pretty frustrating. I know there is a method to the Klout scoring, but it just doesn’t seem to make sense in my opinion.

 

Saying all of that though, despite my best intentions, I’ll still be trying to increase my Klout score. Whether I’ll consciously try and raise my score or just hope it happens by increasing my Twitter or Google+ use, only time will tell.

 

Still, it gives my something to do in my (ahem) spare time!!

 

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3 thoughts on “How (not) to increase your Klout score

  1. It’s an interesting topic this one, Brett. Whilst I do think Klout has some…well, clout, I personally don’t go out of my way to increase my score. I try to use Social Media in as naturally a way as possible, if by doing so people enjoy what I post, share what I share and engage as I try to – and in all that effort my Klout increases – then great. If not, I don’t purposely work to achieve a higher Klout score – I just engage as naturally and as true to me as I can.

  2. I completely agree Andy. I was really trying to see how easy it would be to increase your score by using some methodology, but as my post highlights, it didn’t work! Increase in volume definitely doesn’t mean increase in your score. Using Social Media naturally is definitely the way to go.

  3. Pingback: Digital Influence In #ukhousing (and Beyond) | Brett Sadler

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